Playground
I laugh when people ask me: ‘What do you enjoy doing outside of work?’ For a long time, I wanted to say something like ‘surfing’, ‘pottery’ - you get the drift. But I always came back to ‘well design and strategy.’So this is my ‘playground’ outside of work hours.
This is where my love for design, marketing, and copywriting came alive. It started with friends asking me to help them with their websites and branding - and from there it grew into my diving into website and more.
Today, I still do it for fun on weekends. You’ll me creating email campaigns focused on engaging copy - and of course design.
Below you’ll find some of my favorites over the years.
Explore
This was one of my first full range projects back in 2022. I dove deep into brand strategy, brand voice and copywriting. This client was a successful small business owner who had an old website - and needed a full design, and more.
Branding Strategy
Social Media Re-brand
Branding Identity
Copywriting
Website Design
Package Design
This was a personal brand that I loved working on. She was about to launch her counseling business and didn’t know where to get started. I ended up helping her from the brand foundations to the launch. Today, she is helping so many people and has a successful counseling business.
Branding Strategy
Branding Identity
Copywriting
Website Design
Creative Director
I still remember the day, Sarahi (Founder) and I met up at a downtown coffee shop in Tampa, FL. “Can you help me with the branding for LOTG?” I said yes, and the rest has been history. We started small and over the years have grown the brand to where now it is a well known Hispanic focused brand in Tampa. Today, I play the role of silent board member who still guides all things branding and creative direction (behind the scenes).
Creative Direction
Branding Identity
Marketing Strategy
Website Design
